Type: Permanent Full-Time
BBTV is looking for a Digital Product Marketing Specialist to work directly with our Branded Entertainment and Sales teams. You will be leading marketing initiatives and executing plans to connect BBTV with some of the largest brands in the world.
Located in Vancouver, you will play a crucial role in developing new and exciting initiatives to market our services and implement marketing strategies. We are looking for someone who is able to boil down complex reports and subjects and turn them into pointed narratives for our clients. You will bolster the voice of BBTV.
Integrate 1st party data and insights with cross-network solutions in order to produce customer-centric, strategic advertising solutions for client meetings and in response to RFPs
Deliver 360 degree-integrated campaigns across all business areas
Analyze our services and provide brand-centric suggestions for ongoing improvements
Planning, developing and advocating BBTV sales initiatives
Develop pitch presentation materials that compellingly articulate the value proposition of proposed solution from an industry, vertical, client and consumer perspective respectively
Drive a pipeline of proactive sales solutions via scalable go-to-market efforts and custom pitches in alignment with growth priorities
Collaborate with internal partners across the sales organization, and cross-functionally, to execute and implement strategies (account directors, data & insights, product, content acquisition, talent management)
Create sales and marketing reports, presentations, and other resources
Perform data-driven market research and competitive analysis which can then be translated into practical and actionable insights
Developing clear and concise product positioning
2-5 years relevant experience in product marketing (digital ad agency experience would be an asset)
Bachelor’s degree in Marketing, Communications, Advertising or related field, or equivalent experience
Experience managing digital ad campaigns, including display, video, mobile, social or paid search
Develop and expand business opportunities using strong analytical skills developing and leveraging web usage and user data
Demonstrated experience in marketing, digital media, data and insights, measurement and consumer behavior
Experience working directly with a Media sales team and Influencer Sales team an asset
Advanced proficiency with Microsoft PowerPoint, Word, Excel
Excellent verbal and written communication skills, and the ability to prepare clear and concise client-ready documents
You are passionate about Youtube and have a demonstrated track record of social platforms such as Twitter, Instagram, and Facebook
Proven ability to work within a fast-paced deadline driven environment
At BBTV, our team is everything. We offer competitive compensation packages, rapid career advancement, flexible hours, and operate on a horizontal management structure that rewards creativity and values transparency. Our state-of-the-art open concept office is built to give you the perfect balance of work-and-play.
From the fully stocked games room, lounge spaces, movie theatre, and in-house automated barista, to healthy snacks, gym passes, and a culture committee (in charge of frequent outings and team-building events), we are not your typical 9-5 gig.
Today, we are the third largest video property on the planet (behind only Google and Facebook) and have built digital networks alongside the likes of the NBA and The Huffington Post. So if you love collaborating, innovating, and pushing yourself to excellence, let’s talk!
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