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October 27, 2022

3:00 pm to 4:00 pm

Online – Zoom meeting

This webinar serves as an introduction to the basic principles of marketing practices, and the application of these practices, especially for small businesses.  It defines marketing terminology and the framework for a successful marketing strategy.  

Specific focus will be on: 

  • The elements of the marketing mix: the “4Ps of marketing” (Product, Price, Place, Promotion)
  • The importance of conducting a SWOT analysis
  • Identifying your customer profile and carrying out target marketing
  • Making effective local advertising choices, including social media


To register for the event, click here.

  • This event has passed.


Date: October 27, 2022

Time: 3:00 pm - 4:00 pm

Website: https://us02web.zoom.us/meeting/register/tZwude-hqDsiHtGWPoUsZJlywklZAasZpTDR


Online – Zoom meeting


Spark & Ignite

Phone: 604-683-1684

Email: sparkandignite@issbc.org

Website: https://issbc.org/service-types/explore_entrepreneurship