Big thanks to the many ISSofBC program participants who read and commented on the blog posting, Idioms to Advance Your Job Search.
You have shared so many interesting and useful idioms! It seems like we should keep the ball rolling (continue) with a similar topic. Let’s discuss a few idioms that could be used to talk about starting a business.
You may want to use these at an upcoming ISSofBC and RBC Immigrant Entrepreneur Exhibition (IEE) on Wednesday, May 27 6:00 p.m. to 8:00 p.m. at Bonsor Recreational Centre in Burnaby. This free event will offer newcomers with established, new or possible businesses a chance to network and get helpful tips about business start-up here. Plan to join us and register online at www.rbc.com/bcevents.
And now, let’s get down to business (get to the main topic) with this posting’s business idioms.
1–24/7: Twenty-four seven is the idiom to mean “continual.” If you plan to start a business that never closes, then you will need staffing 24/7 (24 hours a day, seven days a week). Most businesses are not open that much, but starting a new business may mean a lot of work. You might feel like you’re working 24/7.
2–Corner a market: This is what Apple did to the mp3 player market–almost total domination. If your business is able to corner a market, you will be very successful. Most businesses don’t do that. Most don’t create “cash cows” like Apple has. But a business owner can always dream, right? When she does, though, she probably dreams more realistically of a substantial market share rather than a cash cow product that absolutelyeverybody wants to have.
3–In the black: The main goal for a business start-up is to be profitable, and that is what we mean by “in the black.” This idiom reflects the idea of using a black pen to write totals in accounting documents.
3–In the red: In contrast to the previous idiom, “in the red” reflects an unprofitable and indebted business. But let’s be optimistic and not talk too much about this!
4–Back to square one: If the first idea doesn’t work out, businesses (or anyone) sometimes has to completely start over. “Back to square one” reflects the idea of completely abandoning work in one area and starting over from the beginning.
5–Word-of-mouth: If you’ve got a business, you can’t be shy about it and neither can your friends and customers. You need them to talk about your product or service with other people. You need them to say good things about you. This is “word-of-mouth” advertising, which is often shortened to “word-of-mouth.” This is the most valuable type of advertising any business has because it is free and extremely powerful.
The interesting comments we’ve received in the ISSofBC blog demonstrate the huge resource we have in our program participants. You have shown you have a lot of experience and knowledge to share. So I have two requests:
Comment on this posting and share some idioms you know about business. Your comments really help others who are learning and developing their skills.
If you’re interested in running your own business, join us at the IEE in Burnaby on May 27. We know lots of you operate businesses in your previous countries. Lots more of you have started businesses already here and still more are thinking about setting up shop here in Canada. The IEE is a great opportunity to share what you know and ask about what you don’t know.
Please register online for this event at www.rbc.com/bcevents. If you have any questions, please email firstname.lastname@example.org.
Consider being an early bird to register. If we know the number of people who will attend, it helps us with our “game plan” (an idiom that means, simply, our plan or strategy.)
About the Author: Gwen Pawlikowski is a freelance writer and entrepreneur who has also worked as an ISSofBC employment counsellor with newcomers. She lives in New Westminster and loves the diversity of the Lower Mainland. Please click here for information on ISSofBC’s career services.